Letters Light and Love

This has been a monster of a project.  But, having been a volunteer on Kibbutz Be'eri when I was young, and been back twice since 7/10 to film, I felt I had to step back a few years and do a bit of Branding, Art Direction and Design.  Based the theme on the archeology of letters, layers upon layers. Did it for the show in London and now the one at Carnegie Hall in New York City next week.  And was obviously never going to take any fee, preferring that it all goes back to the kibbutz. Hopefully, I'll get a free tote bag in return...